FROM TRADITION TO MODERNITY: THE DEVELOPMENT OF HALAL LITERACY IN INDONESIA  IN HISTORICAL PERSPECTIVE

Peni Haryanti; Khusnudin Khusnudin

doi:10.24952/tijaroh.v10i2.14105

FROM TRADITION TO MODERNITY: THE DEVELOPMENT OF HALAL LITERACY IN INDONESIA IN HISTORICAL PERSPECTIVE

Peni Haryanti (Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang, Indonesia)
Khusnudin Khusnudin (UIN Maulana Malik Ibrahim Malang)

Abstract

This study explores the historical development of halal literacy in Indonesia, from traditional oral transmission by religious leaders to a modern, structured system. In the early stages, halal knowledge was shared informally through religious teachings and local customs. However, globalization and the rise of the halal economy have transformed halal literacy into a formal system. This shift is marked by the establishment of the Badan Penyelenggara Jaminan Produk Halal (BPJPH) and the integration of digital technology into the halal certification process. The study highlights key challenges in promoting halal literacy, such as limited public awareness of halal products beyond food and restricted access to halal certification for small and medium enterprises (SMEs). Despite these challenges, Indonesia has significant potential to become a global leader in the halal market through technological innovation, enhanced education, and government support. This research aims to provide a deeper understanding of the importance of halal literacy in the daily lives of Indonesian Muslims and its role in the future development of the halal industry.

Keywords

halal literacy; tradition; modernity; history perspective

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DOI: https://doi.org/10.24952/tijaroh.v10i2.14105