BAZNAS Strategy in Utilizing Digital Platforms During the Covid-19 Pandemic

Sonia Tiara Gunawan; Tuti Kurnia; Wildan Munawar

doi:10.24952/masharif.v11i1.9737

BAZNAS Strategy in Utilizing Digital Platforms During the Covid-19 Pandemic

Sonia Tiara Gunawan (Universitas Djuanda, Indonesia)
Tuti Kurnia (Universitas Djuanda, Indonesia)
Wildan Munawar (Universitas Djuanda, Indonesia)

Abstract

The digital platforms owned by BAZNAS are very varied. Still, the community has yet to fully utilize these platforms, especially during the Covid-19 pandemic when all activities have shifted online. Hence, the collection of zakat digital still needs to be improved compared to the collection of zakat directly. This study aims to find BAZNAS strategies for utilizing digital platforms so that it is expected to increase the collection of zakat funds through digital platforms. This type of research is descriptive qualitative using SWOT analysis techniques. The results of this study indicate that the BAZNAS strategy for utilizing digital platforms to increase the collection of zakat funds amid the Covid-19 pandemic is to develop the six BAZNAS platforms amidst the increasing number of internet users by utilizing online-based advertising and relying on well-known influencers as BAZNAS ambassadors and preparing reliable, accurate, transparent and accountable financial reports.

Keywords

Covid-19, Digital Platform, Collection, Strategy

Full Text:

PDF

References

Abidah. A. (2016). Analisis Strategi Fundraising Terhadap Peningkatan Pengelolaan ZIS Pada Lembaga Amil Zakat Kabupaten Ponorogo. Kodifikasia. 10 (1). Hal 164-189.

Amrina, M. dkk. (2021). Penerapan Strategi Digital Marketing Dalam Meningkatkan Penghimpunan Dana ZIS di LAZNAS IZI Jawa Timur. Jurnal Ekonomika dan Bisnis Islam. 4 (1). Hal 124-138.

Cleopatra. M. (2015). Pengaruh Gaya Hidup dan Motivasi Belajar Terhadap Prestasi Belajar Matematika. Jurnal Formatif. 5 (2). Hal 168-181.

Hafidhuddin.D.dkk. (2006). Membangun Peradaban Zakat Meniti Jalan Kegemilangan Zakat. Jakarta. Institute Manajemen Zakat.

Jamaludin, N. dkk. (2021). Efektifitas Digitalisasi Penghimpunan Dana Zakat Pada Badan Amil Zakat Nasional (BAZNAS) Kota Tangerang. Management of Zakat and Waqf Journal. 2 (2). Hal 180-208.

Munawar, W. dkk. (2016) Implementasi Sistem Manajemen ISO 9001:2008 di Badan Amil Zakat Nasional. Jurnal Syarikah. 2(1). Hal 149-167.

Nopiardo, W. (2019). Fundraising Zakat Pada BAZNAS Kabupaten Tanah Datar Pasca Peraturan BAZNAS No 02 Tahun 2016 Tentang Pembentukan dan Tata Kerja Unit Pengumpul Zakat. Jurnal Ekonomi dan Bisnis Islam. 4 (1). Hal 86-99.

Novitasari. D. dkk. (2021). Analisis Dampak Covid-19 Terhadap Lembaga Keuangan Syariah Di Indonesia. Jurnal Manajemen Bisnis.34 (1).Hal 71- 83.

Permana. A. dkk. (2018). Manajemen Pengelolaan Lembaga Amil Zakat Dengan Prinsip Good Governance. Jurnal Lembaga Keuangan dan Perbankan. 3 (2). Hal 118-131.

Sakka. A. R. dkk. (2019). Efektivitas Penerapan Zakat Online terhadap Peningkatan Pembayaran Zakat pada Lembaga Dompet Dhuafa Sulsel. Al-Azhar Journal of Islamic Economics. 1 (2). Hal 66- 83.

Sundalangi. M. (2014). Kualitas Produk, Daya Tarik Iklan, Dan Potongan Harga Terhadap Minat Beli Konsumen Pada Pizza Hut Manado. Jurnal EMBA. 2 (1). Hal 313-324.

Ummah, F. N dkk. (2020). Kriteria Fisabilillah di Lembaga Pengelola Zakat Indonesia. Jurnal Syarikah. 6 (1). Hal 83-102.

DOI: https://doi.org/10.24952/masharif.v11i1.9737