DESIGN MESSAGE DA'WAH

Abstract

Material message as one of the most important elements in missionary activity needs to be
managed effectively to achieve the expected goals. In addition to in-depth mastery of the
material, it needed accuracy in choosing the type of material that is appropriate to the
situation faced mad'u. Selection of materials is accurate, technique and determination of
the appropriate steps to manage the message, must be based on several prinsif
formulation, namely prinsif relevance, consistency, adequacy and prinsif hierarchy are
guided by kai'idah-ka'idah ushuliyah about message management. For multicultural
society like Indonesia, preaching the message must necessarily adapted to the philosophy
of national and state life. The diversity of race, culture, religion and language are the laws
in bumu. Propaganda message soothing and nurturing every difference is evidence of
Muhammad's prophethood as rahmatan lil 'alamin. Integrative propaganda messages into
one means to give birth to civilizations that tauhidik community in all aspects of
communitylife