Strategi Komunikasi Dakwah KH. A. Hanif Hasan Dalam Meningkatkan Semangar Keagamaan Pemuda (Studi Pada Pengajian Rutin di Desa Guluk-Guluk)

Abstract

Before regular recitation, the youth in Guluk-Guluk Village tended to be individualistic, lacked social interaction, desired instant results, and had a narrow view of education. To address this issue, the Guluk-Guluk Village Regular study was founded as a platform for spiritual development. This study focuses on: (1) the da’wah communication strategy of KH. A. Hanif Hasan in increasing the religious spirit of the youth, and (2) the supporting and inhibiting factors of the strategy. The research uses a qualitative method with techniques such as observation, interviews, and documentation. The informants are KH. A. Hanif Hasan and part members of the study. The results show three main strategies. First, the use of the Madura language. Second, illustrating the content of Islamic books. These two strategies help mad’u (audiences) understand the material better through gentle language and storytelling, keeping them engaged and encouraging them to change their ways in accordance with the path approved by Allah SWT. Third, the community service strategy, this strategy asks the preacher to involve young people in socializing with the community. Supporting factors for using Madura include it being their daily language and a learning tool for polite speech. A challenge is the inconsistency due to mixing it with Indonesian. For illustrating texts, supporting factors include real-life events and stories from the Qur’an and Hadith, with no notable obstacles. For community service, it is planned through discussion, done at night, and youth are approached gradually; the obstacle is individual reluctance due to laziness or personal busyness.