Dakwah Kontemporer dalam Dunia Kuliner Studi Fenomenologi di Warung Ayam Geprek Sa'i Kota Malang

Muhammad Amin Muthohar (Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia)
Umi Sumbulah (Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia)
Ahmad Djalaluddin (Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia)
Kamalia Fitri Rizki (Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia)

Abstract


This study aims to examine the implementation of dakwah (Islamic preaching) in the culinary business at Warung Ayam Geprek Sa’i in Malang City, which integrates Qur'anic values into daily business operations. The topic was chosen because dakwah is no longer limited to religious institutions or media but can also be applied in the business sector, particularly in the culinary industry, to support both social and spiritual development. This research uses a phenomenological study method, aimed at exploring the subjective experiences of business owners and employees in running an Islam-based business. Data were collected through in-depth interviews with the owner, manager, and employees, as well as observations of routine activities such as the recitation of Surah Al-Waqiah and the weekly charity program held every Friday. The results show that the implementation of dakwah in this business has a positive impact, such as increasing community awareness of the importance of integrating religious values into daily life. In addition, the charity program and recitation of Surah Al-Waqiah foster a closer relationship between employees, customers, and business owners. However, challenges remain, such as fierce market competition and shifting consumer preferences that prioritize taste and price. Overall, this study emphasizes that dakwah can be integrated into the culinary business to create a broader social impact, although continuous efforts are needed to educate the public and balance religious values with market demands

Keywords


Contemporary, Culinary, Dakwah, Phenomenological Study

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References


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DOI: https://doi.org/10.24952/tadbir.v7i1.15344

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