Strategi Komunikasi Pusat Moderasi Beragama Dalam Menyebarluaskan Nilai- nilai Islam Moderat Pada Mahasiswa UIN Raden Intan Lampung

Abstract

This study investigates the effective strategies employed by the Religious Moderation Center (RMC) at UIN Raden Intan Lampung to foster religious moderation among university members, and assesses the institutional contribution of RMC in cultivating a tolerant and inclusive academic culture. Using a descriptive qualitative approach, data were gathered through interviews, participatory observation, digital surveys, and program documentation. The findings reveal that RMC applies a hybrid communication strategy, combining interpersonal, digital, and institutional approaches. Key programs such as Training of Trainers, the #KampusTanpaBenci digital campaign, and moderation camps have proven effective in enhancing students’ understanding, engagement, and moderate behavior. Survey results indicate significant improvements in students’ perceptions and abilities to produce and identify moderate digital content. The main challenges include internal resistance and digital literacy gaps, addressed through peer-to-peer mentoring and targeted training. This research demonstrates that the RMC model at UIN Raden Intan Lampung can serve as a replicable blueprint for promoting religious moderation in higher education, supporting the development of an inclusive and resilient campus environment in the digital era.