Analisis Kekuatan dan Kelemahan Kegiatan Dakwah Forum Komunikasi Islam Rabbani Universitas Andalas Padang

Abstract

SWOT analysis of the FKI Rabbani missionary activities of Andalas
University (UNAND) Padang City was applied in every missionary activity carried
out in the UNAND campus environment. Can be seen on internal factors and
external factors. From the internal factors of the FKI Rabbani University of
Andalas University (UNAND), the city of Padang which consists of two points,
namely strengths and weaknesses, that the strength of the FKI Rabbani University
of Andalas University (UNAND) in the city of Padang lies in financial resources
originating from the Rector, the Alumni Council contribution, and donations
caretaker. Human resources, administrators are given guidance and ongoing
training, so they are able to manage the course of campus missionary activities.
Technology resources, administrators broadcast propaganda through social media,
such as Facebook, Instagram. And information resources, from the Islamic Study
Forum (FSI) Faculty of Andalas University (UNAND). While in terms of
weakness, it can be seen from the facilities and infrastructure, namely infocus. Low
managerial skills, such as the lack of communication among fellow management.
Skills that are not in accordance with market demands, such as the need for
preaching to students is to use infocations and lecture materials. Products that are
less desirable, such as the implementation of closed room activities.
Keywords: Analysis, SWOT, Da'wah
Abstrak
Analisis SWOT kegiatan dakwah FKI Rabbani Universitas Andalas
(UNAND) Kota Padang diterapkan dalam setiap kegiatan dakwah yang dilakukan
di lingkungan kampus UNAND. Dapat dilihat pada faktor internal dan faktor
eksternal. Dari faktor internal FKI Rabbani Universitas Andalas (UNAND) kota
Padang yang terdiri dari dua poin yaitu kekuatan dan kelemahan, bahwa kekuatan
FKI Rabbani Universitas Andalas (UNAND) kota Padang terletak pada sumber
daya keuangan yang berasal dari pihak Rektorat, sumbangan Dewan Alumni, serta
sumbangan pengurus. Sumber daya manusia, pengurus diberikan pembinaan dan
pelatihan-pelatihan yang berkelanjutan, sehingga mampu mengelola jalannya
kegiatan dakwah kampus. Sumber daya teknologi, pengurus menyiarkan dakwah
melalui media sosial, seperti facebook, instagram. Dan sumber daya informasi, dari
Forum Studi Islam (FSI) Fakultas selingkup Universitas Andalas (UNAND).
Sedangkan dari segi kelemahan terlihat dari sarana dan prasarana, yaitu infokus.
Kemampuan manajerial yang rendah, seperti masih kurangnya komunikasi sesama
pengurus. Keterampilan yang tidak sesuai dengan tuntutan pasar, seperti kebutuhandakwah kepada mahasiswa adalah menggunakan media infokus dan bahan materi
ceramah. Produk yang kurang diminati, seperti pelaksanaan kegiatan diruangan
tertutup.
Kata Kunci: Analisis, SWOT, Dakwah