THE INFLUENCE OF TOURIST ATTRACTIONS AND ELECTRONIC WORD OF MOUTH (E- WOM) ON VISITING DECISIONS

Andri Yana* -  UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia
Utari Evy Cahyani -  UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia
Nur Mutiah -  UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia

Abstract


This study aims to examine the effect of Tourism Attraction and Electronic Word of Mouth (E-WOM) on Visiting Decisions at the Parsorminan Park and Farm lodging area in Parsorminan Village, Sipirok District, South Tapanuli Regency. The research employed a quantitative associative approach with a sample of 100 respondents selected via accidental sampling. Data collection was conducted using questionnaires and analyzed using validity testing, reliability assessment, multiple linear regression, t- tests, and F-tests in SPSS version 23. The findings indicate that Tourism Attraction has a positive and statistically significant impact on Visiting Decisions. Similarly, Electronic Word of Mouth (E-WOM) also exerts a positive and statistically significant Influence on Visiting Decisions. Collectively, both variables significantly affect visiting decisions. These results suggest that improving tourism attractions and enhancing digital communication through E-WOM are vital strategies for increasing tourist interest and the likelihood of visiting.
Keywords: tourism attraction, electronic word of mouth (E-WOM), visiting decision


Full Text:

PDF

References


BIBLIOGRAPHY 1. Cahyani, U. E., Sari, D. P., & Siregar, R. M. A. (2022). Analisis Bibliometrik Pariwisata Halal untuk Mengeksplorasi Determinan Daya Saing Destinasi Wisata. Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy, 2(2), 106–121. https://doi.org/10.21274/ar-rehla.v2i2.5887 2. Hinlayagan, K. R., Gratuito, K. N., Matillosa, S. M. L., & Laos, R. V. (2023). The Factors Influencing Tourist Decision-Making on Choosing a Cultural Destination. International Journal of Tourism & Hospitality Reviews, 10(2), 26–32. https://doi.org/10.18510/ijthr.2023.1023 3. Johanes, R., Takari, D., & Sabirin, S. (2024). Review of the tourist industry’s role in Indonesia’s GDP growth. Journal Magister Ilmu Ekonomi Universtas Palangka Raya : GROWTH, 10(1), 8–17. https://doi.org/10.52300/grow.v10i1.15151 4. Lin, M. (2024). Understanding the influencing factors of tourists’ revisit intention in traditional villages. Heliyon, 10(15), e35029. https://doi.org/10.1016/j.heliyon.2024.e35029 5. Lustono, L., & Suryani, R. (2022). The Effect of Destination Image and Service Quality on Tourist Visiting Decisions Through Visiting Interest as an Intervening Variable. Journal of Economic Empowerment Strategy (JEES), 5(2), 134–151. https://doi.org/10.23969/jees.v5i2.5404 6. Mandasari, V. (2021). Tourists' Decision-Making in Choosing a Destination. Journal of Economics, Finance And Management Studies, 04(10). https://doi.org/10.47191/jefms/v4-i10-20 7. Meryawan, I. W., Wijaya Kesuma Suryawan, T. G. A., Handayani, M. M., Eka Idayanti, I. D. A. A., & Fitriandari, M. (2025). Behavior Analysis of Return Intention Revisit: The Role of Destination Service Quality Through End Satisfaction in Bali Yellow Waterfall Tourism. JURNAL ILMU MANAJEMEN, 22(1), 84–97. https://doi.org/10.21831/jim.v22i1.81880 8. Mutamakkinah, H. (2025). The Role of Online Reviews and Social Visibility in the Relationship between Social Media Content and Domestic Visit Intention. Research Horizon, 5(3), 573–586. https://doi.org/10.54518/rh.5.3.2025.602 9. Ngo, T. T. A., Bui, C. T., Chau, H. K. L., & Tran, N. P. N. (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon, 10(11), e32168. https://doi.org/10.1016/j.heliyon.2024.e32168 10. Nguyen, P., Nguyen, T. T., & Nguyen, H. M. (2025). Factors Affecting Tourists’ Destination Selection Behavior: The Moderating Role of Travel Video Experience. European Journal of Business and Management Research, 10(4), 167–172. https://doi.org/10.24018/ejbmr.2025.10.4.2764 11. Ningsi, D. P., & Yovita, V. (2025). The Influence of Instagram-Based Electronic Word of Mouth (E-WOM) on Tourists’ Visiting Decisions to Malioboro Street, Yogyakarta. Journal of Tourism Sustainability, 5(3), 11–19. https://doi.org/10.35313/jtospolban.v5i3.169 12. Nopriana, A., Valeriani, D., Kurniawan, K., & Sugeng, N. W. (2024). The Influence of Attractions, Facilities, and Accessibility on Tourist Satisfaction at Parai Tenggiri Beach, Bangka Regency. TRJ Tourism Research Journal, 8(2), 336. https://doi.org/10.30647/trj.v8i2.202 13. Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing & Management, 21, 100621. https://doi.org/10.1016/j.jdmm.2021.100621 14. Sudaryanto, S., Hanim, A., Rosediana Dewi, I., Kartikasari, A. D., & Rusdiyanto, R. (2025). The mediating effect of customer trust in E-WOM and online customer reviews on the purchase decision for household electronic products at a marketplace: Evidence from Indonesia. Cogent Business & Management, 12(1), 2503093. https://doi.org/10.1080/23311975.2025.2503093 15. Zanchini, R., Moresino, C. M., Novelli, S., Sacchi, G., Blanc, S., & Brun, F. (2025). What Influences Tourists’ Choice of Protected Natural Areas? The Role of Ecosystem Services. Sustainability, 17(23), 10525. https://doi.org/10.3390/su172310525




DOI: https://doi.org/10.24952/bay.v4i2.18835

Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Al-Bay' : Journal of Sharia Economic and Business