THE INFLUENCE OF LITERACY AND PERCEPTION OF EASY TECHNOLOGY ON INTEREST IN PAYING ZAKAT THROUGH THE ONLINE ZAKAT APPLICATION

Arif Ariansyah* -  UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia
Windari Windari -  UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia
Alan Muharram -  UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia
Hafidz Musa Habibi -  UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia

Abstract


       The main problems in this study are the low level of digital zakat literacy and the community's perception of ease with technology in Aek Tampang Sub-district, Lingkungan 7, Padangsidimpuan City. This situation leads the majority of the community to continue using manual zakat payment methods, despite the significant zakat potential in the area. Furthermore, the lack of socialization and trust in digital zakat management institutions also contributes to the barriers in adopting online zakat applications. This research aims to analyze the Influence of zakat literacy and perceptions of ease of use of online zakat applications on the intention to pay zakat. The research method is a quantitative approach, with data collected through questionnaires administered to the local community, followed by descriptive and inferential analyses to identify relationships among variables. The results show that zakat literacy and perceptions of ease of using technology play a crucial role in shaping the community's intention to pay zakat digitally. Community members who have a better understanding of digital zakat and perceive the application as easy to use are more likely to be interested in making zakat payments through online platforms. However, cultural factors and trust in zakat management institutions remain crucial considerations in efforts to increase digital zakat adoption. This study recommends increased education and socialization about digital zakat, as well as strengthening the transparency and accountability of zakat management institutions to foster trust and interest among the community in using online zakat applications.

Keywords: Zakat literacy, Perceived ease of technology, Intention to pay zakat, Online zakat application


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DOI: https://doi.org/10.24952/bay.v4i2.18850

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