Analisis Perilaku Konsumen Mahasiswi Institut Agama Islam Negeri Padangsidimpuan Terhadap Pembelian Suatu Barang Secara Online

Abstract

In writing this journal, it aims to find out how the attitudes, behavior, and responses of females students in purchasing goods online. Many students make purchases online because they have a busy class time and don’t have free time to shop at supermarkets or markets. Many of the advantages the feel are easy, practical, can be done anytime, and anywhere. But there are also obstacles that they feel, namely they cannot bargain, cannot clearly know the quality of what they are buying, they can only see it through pictures or advertisments provided by the seller. They also get easy payments, such as paying after the goods are received (COD), if they don’t have they money they can do the installmen system.