The Application of the Principles of Logos, Ethos, and Pathos in the Context of Da'wah
Abstract
This study aims to explore the application of rhetorical principles in preaching based on the teachings of the Qur'an and to provide practical guidance for preachers in improving the quality of their preaching messages. This study uses a qualitative approach with a literature review method, as the focus of the study is on understanding the application of rhetorical principles in the context of da'wah, which requires careful text analysis and theoretical interpretation. The analysis was conducted using an interpretive approach, in which the texts of the Qur'an and hadith were interpreted in the context of the aforementioned principles of rhetoric. This process involves identifying and interpreting relevant verses that demonstrate the application of the principles of logos, ethos, and pathos in da'wah. This study found that the principle of logos helps explain Islamic teachings in a logical and convincing manner. The credibility of a preacher, supported by deep knowledge, noble character, and active involvement in the community, increases the trust of the audience. Ethos builds a strong relationship between the preacher and the audience. Pathos helps touch the hearts of the audience and makes the message more impactful. The combination of logos, ethos, and pathos in preaching increases the effectiveness of message delivery.
Keywords
Full Text:
PDFReferences
Abdullah, Abdullah. “Paradigma dan Epistemologi Dakwah.” Jurnal Pemberdayaan Masyarakat 7, no. 1 (2019): 19. http://dx.doi.org/10.37064/jpm.v7i1.5609.
Adlini, Miza Nina, Anisya Hanifa Dinda, Sarah Yulinda, Octavia Chotimah, dan Sauda Julia Merliyana. “Metode Penelitian Kualitatif Studi Pustaka.” Edumaspul: Jurnal Pendidikan 6, no. 1 (2022): 974–80. https://doi.org/10.33487/edumaspul.v6i1.3394.
Aini, Zulkefli, Abd Ghafar Don, Ahmad Irdha Mokhtar, dan Nur Uswah Ahmad Fauzi. “Muslim Preacher’s Persuasive Strategy in Dacwah Communication to Indigenous People (Orang Asli) in Selangor.” E-Journal of Islamic Thought & Understanding (E-JITU), no. 2 (2021): 1–16. https://myjms.mohe.gov.my/index.php/E-Jitu/article/download/12759/6544.
Alif, Naufaldi, Laily Mafthukhatul, dan Majidatun Ahmala. “Akulturasi Budaya Jawa Dan Islam Melalui Dakwah Sunan Kalijaga.” Al’Adalah 23, no. 2 (2020): 143–62. https://doi.org/10.35719/aladalah.v23i2.32.
Amin, Samsul Munir. Sejarah Dakwah. Amzah, 2022.
Amrun, Jarir, dan Khairiyah Khairiyah. “Jejak-Jejak Dakwah Budaya: Konversi Agama Massal di Asia Tenggara abad XV-XVII.” Idarotuna 2, no. 2 (2020): 109–19. http://dx.doi.org/10.24014/idarotuna.v2i2.9554.
Aqbar, Khaerul, dan Putra Alam. “Stimulasi Dakwah Menuju Masyarakat Qur’ani melalui KKN STIBA Makassar di Desa Alatengae Kabupaten Maros.” WAHATUL MUJTAMA’: Jurnal Pengabdian Masyarakat 1, no. 2 (2020): 209–21. https://doi.org/10.36701/wahatul.v1i2.274.
ARISA, VELIANI. “AN ANALYSIS OF ETHOS, LOGOS, AND PATHOS PERSUASION STRATEGIES IN HEEJAE LIM’S SPEECH.” PhD Thesis, UIN RADEN INTAN LAMPUNG, 2025. https://repository.radenintan.ac.id/id/eprint/38125.
Atabik, Ahmad. “Teori kebenaran perspektif filsafat ilmu: Sebuah kerangka untuk memahami konstruksi pengetahuan agama.” Fikrah 2, no. 2 (2014). http://dx.doi.org/10.21043/fikrah.v2i2.565.
Bastomi, Hasan. “Dakwah Bi Al-Hikmah Sebagai Pola Pengembangan Sosial Keagamaan Masyarakat.” Jurnal Ilmu Dakwah 36, no. 2 (2017).
Ekeoha, GERALD NDUDI. “Linguistic forms and functions of rhetorical strategies in the sermons of selected Pentecostal Churches in Lagos,” 2015. http://repository.ui.edu.ng/handle/123456789/3673.
Fadillah, Muhammad Nurul. “Pentingnya Landasan Ontologi, Epistimologi, Aksiologi Dan Psikologi Dalam Pengembangan Teori Dakwah.” AL MUNIR: Jurnal Komunikasi dan Penyiaran Islam 13, no. 02 (2022): 182–98. https://doi.org/10.15548/amj-kpi.v13i02.3626.
Fadli, Rizky Very. “Tinjauan Filsafat Humanisme: Studi Pemikiran Paulo Freire Dalam Pendidikan.” Jurnal Reforma 9, no. 2 (2020): 96. https://doi.org/10.30736/rf.v9i2.317.
Fahmy, Shahira S., dan Omneya Ibrahim. “No memes no! Digital persuasion in the# MeToo era.” International Journal of Communication 15 (2021): 26. https://ijoc.org/index.php/ijoc/article/view/15775.
Galbreath, Charles O. “Preaching as Religiously Educative: Black Preaching as a Liberating Pedagogical Model for Black Millennials.” PhD Thesis, Fordham University, 2020.
Hakim, Abd. “Implementasi Perencanaan Pendidikan Dakwah Islam.” FATAWA: Jurnal Pendidikan Agama Islam 1, no. 2 (2021): 231–39. https://doi.org/10.37812/fatawa.v1i2.429.
Harisah, Akramun Nisa. “Pesantren Sebagai Lembaga Dakwah Perubahan Sosial Budaya.” Al-Riwayah : Jurnal Kependidikan 12, no. 1 (2020): 1–22. https://doi.org/10.47945/al-riwayah.v12i1.268.
———. “Pesantren Sebagai Lembaga Dakwah Perubahan Sosial Budaya.” Al-Riwayah: Jurnal Kependidikan 12, no. 1 (2020): 1–22.
Hasan, Jauhari. “Tantangan Dan Arah Dakwah Di Tengah Ancaman Pandemi Covid-19.” Jurnal Peurawi: Media Kajian Komunikasi Islam 3, no. 2 (2020): 46–60. http://dx.doi.org/10.22373/jp.v3i2.7919.
Horsan, Fuad Fauzi. “Dakwah dalam Budaya Nu Ham Tua’di Amarasi NTT.” El Madani: Jurnal Dakwah dan Komunikasi Islam 1, no. 01 (2020): 61–78.
Huda, Sholihul. “Digitalisasi Dakwah Muhammadiyah: Reaktulisasi Pola Baru Dakwah Muhammadiyah Era Kontemporer.” Al-Hikmah: Jurnal studi Agama-agama 9, no. 1 (2023): 15–26.
Husaini, Adian. Filsafat Ilmu: Perspektif Barat & Islam. Gema Insani, 2020.
Husni, Zainul Muin, dan Iftaqur Rahman. “Islam, Kearifan Lokal, Komunikasi Dakwah; Menakar Konsep Islam Nusantara.” Jurnal Islam Nusantara 4, no. 1 (2020): 92–102. https://doi.org/10.33852/jurnalin.v4i1.211.
Irawan, Deni, dan Suriadi Suriadi. “Komunikasi Dakwah Kultural Di Era Millennial.” Alhadharah: Jurnal Ilmu Dakwah 18, no. 2 (2020). https://doi.org/10.18592/alhadharah.v18i2.3383.
Junaidi, Faisal Fath. “Harmonisasi Agama dan Filsafat Menurut Al-Farabi,” 2019.
Karyono, Tri. “Korelat Empat Lembaga Kebenaran Manusia: Filsafat, Seni, Ilmu, dan Agama.” Jurnal Budaya Nusantara 1, no. 2 (2014): 136–40. https://doi.org/10.36456/b.nusantara.vol1.no2.a414.
Kifayah, Nurul, dan Luthfi Ulfa Niamah. “Reaktualisasi dakwah walisongo pada era konsumtif media sosial.” Tasamuh 19, no. 1 (2021): 77–97.
Martin, Adam. “Pathetical Narrative as a Persuasive Strategy in Protestant Sermons.” The International Journal of Religion and Spirituality in Society 14, no. 4 (2024): 121. https://www.researchgate.net/profile/Martin-Adam-8/publication/378824814_Pathetical_Narrative_as_a_Persuasive_Strategy_in_Protestant_Sermons/links/6605bc78390c214cfd23747f/Pathetical-Narrative-as-a-Persuasive-Strategy-in-Protestant-Sermons.pdf.
Masyitoh, Reny, dan Sadin Subekti. “Strategi Dakwah Walisongo di Indonesia.” Mikammil: Jurnal Kajian Keislaman 5, no. 2 (2022): 111–27.
Muslih, Mohammad. “Pendidikan Islam dalam Perspektif Filsafat Ilmu.” HUNAFA: Jurnal Studia Islamika 8, no. 1 (2011): 53. https://doi.org/10.24239/jsi.v8i1.84.53-80.
Mutakin, Ali, dan Siti Uswatun Khasanah. Moderasi dakwah untuk generasi millenial melalui media digital. Publica Indonesia Utama, 2023.
Permadi, Danur Putut. “Tantangan Dakwah Digital: Perspektif Herbert Marcuse.” Academic Journal of Da’wa and Communication 4, no. 1 (2023): 95–112. https://doi.org/10.22515/ajdc.v4i1.5519.
Pimay, Awaludin, dan Fania Mutiara Savitri. “Dinamika dakwah Islam di era modern.” Jurnal Ilmu Dakwah 41, no. 1 (2021): 43–55. https://doi.org/10.21580/jid.v41.1.7847.
Prabowo, Nugroho Agung, Purwono Hendradi, dan Bambang Pujiarto U M Mageklang. “Kerangka Model Aplikasi E-Dakwah Pengembangan Kaderisasi Pada Pengurus Daerah Muhammadiyah Kota Magelang.” Indonesian Journal of Networking and Security (IJNS) 8, no. 3 (2019). http://dx.doi.org/10.55181/ijns.v8i3.1603.
Rafiq, Mohd. “Strategi Dakwah Antar Budaya.” Hikmah 14, no. 2 (2020): 287–302. https://doi.org/10.24952/hik.v14i2.3305.
Raharjo, Novianto Puji, dan Muhammad Faizin Febriansyah. “Analisis Efektifitas Pesan Dakwah Ustadz Segaf Baharun Pada Media Youtube.” Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam 2, no. 2 (2019): 33–51. https://doi.org/10.38073/wasilatuna.v2i2.412.
Rahmatika, Arina. “Dakwah Melalui Film: Sebuah Kajian Aksiologi.” Jurnal at-Taghyir: Jurnal Dakwah dan Pengembangan Masyarakat Desa 4, no. 1 (2021): 133–46. https://doi.org/10.24952/taghyir.v4i1.4283.
Rahmawati, Rukhaini Fitri. “Kaderisasi Dakwah Melalui Lembaga Pendidikan Islam.” Tadbir: Jurnal Manajemen Dakwah 1, no. 1 (2016): 147–66.
Rakhmat, Surya Handika. “Nilai Budaya Khalayak Digital Dalam Komentar Pada Konten Dakwah Di Instagram Hanan_Attaki.” Fakultas Ilmu Dakwah dan Ilmu Komunikasi Universitas Islam Negeri Syarif …, 2020.
Ramadhani, Suci, dan Muaz Tanjung. “Communication Strategy in Strengthening Da’wah for the Muallaf Community in North Sumatra.” MUHARRIK: Jurnal Dakwah Dan Sosial 6, no. 1 (2023): 87–104. https://ejournal.insuriponorogo.ac.id/index.php/muharrik/article/view/2728.
Riza, Muhammad Himmatur. “Digitalisasi Dakwah Sebagai Upaya Membangun Peradaban Baru Islam Di Masa Pandemi Covid-19.” Fastabiq: Jurnal Studi Islam 2, no. 1 (2021): 45–61. https://doi.org/10.47281/fas.v2i1.33.
Rudiyanto, Rudiyanto, dan Nawari Ismail. “Relevansi Ilmu-ilmu Islam Dengan Pemikiran Auguste Comte Positivisme Terhadap Dasar Pengembangan Ilmu Dakwah Islam.” Al-I’lam: Jurnal Komunikasi dan Penyiaran Islam 5, no. 2 (2022): 32–38. https://doi.org/10.31764/jail.v5i2.8207.
Rustandi, Ridwan. “Implementasi Dakwah Digital melalui Pelatihan Konten Kreatif Desa Damai.” Tadbir: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan 5, no. 1 (2023): 1–28. https://doi.org/10.24952/tadbir.v5i1.6479.
Sagir, Akhmad. “Dakwah bil-hal: Prospek dan Tantangan Da’i.” Alhadharah: Jurnal Ilmu Dakwah 14, no. 27 (2015): 1–13.
Setyaningsih, Rina. “Akulturasi budaya jawa sebagai strategi dakwah.” Ri’ayah: Jurnal Sosial dan Keagamaan 5, no. 01 (2020): 73–82.
Shonhaji, Siti Qurrotul Aini. “Metode Dakwah Perspektif Hadis: Telaah Hadis Salam.” Maddah: Journal of Advanced Da’wah Management Research 2, no. 1 (2023): 1–18.
Situmeang, I. R. V. O. “Hakikat Filsafat Ilmu dan Pendidikan dalam Kajian Filsafat Ilmu Pengetahuan.” IKRA-ITH HUMANIORA: Jurnal Sosial dan Humaniora 5, no. 1 (2021): 76–92.
Syalafiyah, Nurul, dan Budi Harianto. “Walisongo: Strategi Dakwah Islam di Nusantara.” J-KIs: Jurnal Komunikasi Islam 1, no. 2 (2020): 41–52. https://doi.org/10.53429/j-kis.v1i2.184.
Syawaluddin, Syawaluddin. “Perencanaan Dakwah Da’i dalam Mencegah Kemerosotan Akhlak Anak di Era Digitalisasi.” Munaddhomah: Jurnal Manajemen Pendidikan Islam 4, no. 3 (2023): 610–19. https://doi.org/10.31538/munaddhomah.v4i3.555.
Tusa’diyah, Nurhidayah, Heru Prasetyo, Depi Putri, dan Agussalim Agussalim. “Strategi Dakwah KH. Ahmad Rif’an Di Ponpes Bahrul Ulum Rantau Jaya Kabupaten Muratara.” Al-Idaroh: Media Pemikiran Manajemen Dakwah 2, no. 1 (2022): 12–21. https://doi.org/10.53888/alidaroh.v2i1.498.
Usman, Abdul Rani. “Dakwah di Era Disrupsi (Studi Terhadap Rekayasa Global).” Alhadharah: Jurnal Ilmu Dakwah 19, no. 1 (2020): 27–45. https://doi.org/10.18592/alhadharah.v19i1.3856.
Warliah, Wiwin, dan Tia Wahyuni. “Prospek dan Tantangan Dakwah Billisan Sebagai Metode Komunikasi Di Sidowangi.” Jurnal Manajemen dan Pendidikan Islam 3, no. 4 (2023): 178–90.
Westbrook, Lynn. “Qualitative research methods: A review of major stages, data analysis techniques, and quality controls.” Library & information science research 16, no. 3 (1994): 241–54.
Wibowo, Ari. “Dakwah Berbasis Media Dan Komunikasi Visual.” Jurnal Bimbingan Penyuluhan Islam 2, no. 2 (2021): 179–98. https://doi.org/10.32332/jbpi.v2i2.2497.
Widiawati, Nani. Pluralisme Metodologi: Diskursus sains, filsafat, dan tasawuf. Edu Publisher, 2020.
Yuliyanti, Yuliyanti, Evi Damayanti, Soleh Hidayat, dan Ratna Sari Dewi. “Filsafat Pendidikan Realisme.” Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia 12, no. 1 (2023): 1–11. http://dx.doi.org/10.31000/lgrm.v12i1.8011.
DOI: https://doi.org/10.24952/multidisipliner.v12i1.12222
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Ade Iim, Lilis Satriah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
View My Stats
Editorial Office:
Pascasarjana UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan;
Jl. T. Rizal Nurdin Km. 4,5 Sihitang 22733 Padangsidimpuan, North Sumatera, Indonesian.
Phone: (+62) 634 22080 Faximili: (+62) 634 24022 e-mail: studimultidisipliner01@gmail.com
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.