Retorika Dakwah Das’ad Latif dalam Media Youtube: Analisis Miles, Huberman, dan Saldana

Abstract

This study examines the preaching rhetoric of Das'ad Latif based on Aristotle's Rhetorical Triangle theory, which consists of ethos, pathos, and logos. The research aims to analyze how these three rhetorical elements are employed in Das'ad Latif's preaching to effectively convey Islamic messages and influence audiences. This study uses a qualitative descriptive approach. Data were collected through observation and documentation of Das'ad Latif's preaching activities and then analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. Aristotle's Rhetorical Triangle serves as the main theoretical framework for interpreting the findings. The results indicate that Das'ad Latif effectively applies the three dimensions of rhetoric in his preaching. The pathos aspect is reflected in his ability to engage the audience emotionally through expressive eye contact, body language, intonation, and the strategic use of humor, making his sermons more engaging and relatable. The ethos aspect is demonstrated through his credibility, extensive religious knowledge, friendly demeanor, and tolerant attitude, which strengthen audience trust and acceptance of his messages. Meanwhile, the logos aspect appears in his use of the Qur'an and Hadith as authoritative references, combined with logical explanations and real-life examples that help audiences understand and apply Islamic teachings in their daily lives. Therefore, Das'ad Latif's preaching rhetoric can be considered effective in building emotional connection, credibility, and rational understanding among his listeners.