Islamic Public Speaking; Inclusive Da'wah; Young Preachers; Digital Competence
Abstract
The transformation of digital technology has reshaped da'wah communication through increased interactivity, audience heterogeneity, rapid message dissemination, and greater risks of misinterpretation. These conditions require young preachers (dai muda) to develop communication competencies that are effective, adaptive, ethical, and grounded in Islamic values. This study aims to examine Islamic public speaking as an inclusive da'wah strategy for young preachers and to formulate a conceptual framework of competencies relevant to the digital da'wah environment. The study employs an integrative literature review with a descriptive qualitative approach. Relevant literature was retrieved from Google Scholar, Garuda, Dimensions, and national and international journal portals using keywords related to Islamic public speaking, da'wah communication, inclusive da'wah, digital da'wah, and young preachers' competencies. Thirty relevant publications, primarily from 2021–2026, were analyzed through identification, screening, eligibility assessment, qualitative content analysis, coding, categorization, cross-source comparison, and thematic synthesis. The findings demonstrate that Islamic public speaking integrates communication competence, Qur'anic communication principles, Islamic ethics, digital competence, audience understanding, and inclusive da'wah orientation. Its core competencies include communicating accurate and verified information (qaulan sadidan), delivering effective and persuasive messages (qaulan balighan), fostering empathetic and gentle communication (qaulan layyinan), using appropriate and constructive language (qaulan ma'rufan), and respecting audience dignity (qaulan kariman). These competencies are complemented by verbal and nonverbal communication skills, audience analysis, dialogical engagement, digital literacy, and constructive management of differences. Thus, Islamic public speaking should be understood not merely as a rhetorical technique but as an integrated strategic competence for developing persuasive, dialogical, moderate, adaptive, and inclusive da'wah in digitally mediated and socially diverse contexts.
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DOI: https://doi.org/10.24952/ittishol.v4i1.21089
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