GAMBARAN UMUM PEMASARAN PRODUK DAN JASA PERBANKAN SYARIAH
DOI : 10.24952/masharif.v4i1.722
Marketing is one of the important function besides financial, production, and human resources management. Islamic Bank’s goal not only gets high profit but also community services. Marketing is the main tool to reach its goal. Services marketing, like banking, is different with goods marketing. Service marketing based on 7 elements of marketing mix. They are product, price, place, promotion, people, process, and physical evidence.
Keywords
Pemasaran, Jasa, Bank Syariah
Copyright (c) 2017 JURNAL ALMASHARIF
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Article Info
Submitted: 2017-12-06
Published: 2016-06-30
Section: Articles