IMPLEMENTASI ETIKA BISNIS ISLAM DALAM PEMASARAN

Jumi Atika

doi:10.24952/masharif.v4i1.766

IMPLEMENTASI ETIKA BISNIS ISLAM DALAM PEMASARAN

Jumi Atika* - Fakultas Ekonomi dan Bisnis Islam, Indonesia

Business ethics is a study devoted about moral right and wrong. So the need to see how the ethics in advertising and marketing so that no negative impact on the environment . Business ethics of Islam in marketing offers the concept of 4P + 2P, and ethics in advertising must be ethical, aesthetic and artistic so that the ads can make shoppers drool and do not feel deceived and Strategy Umar Allaah anhu in protecting the environment is based on the fundamentals of the faith and the rules morals that govern the behavior of a Muslim in the life and combat a buse so that no negative impact on the environment.

Keywords

Islamic business ethics, marketing, advertising, and the environment.

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