ANALISIS POTENSI WISATA AEK MILAS PARINGGONAN KECAMATAN ULU BARUMUN

Abstract

Interest in halal tourism is increasing, Islam is the world's largest population and the contribution of halal tourism is very large for economic development. Aek Milas Paringgonan tourism is not fully in accordance with halal tourism indicators, namely public pools are not separated between men and women and there is no halal certificate for both food and tourism. In line with this, Aek Milas Paringgonan tourism must analyze the potential, strengths, weaknesses, opportunities and threats it has to meet the demands of Muslim tourists. The formulation of the problem in this research is how the potential, strengths, weaknesses, opportunities and threats of Aek Milas Paringgonan tourism. The purpose of this research is to come up with strategies to minimize weaknesses and threats, maximize strengths and take advantage of opportunities. The discussion of this research which is widely used relates to the potential for halal tourism owned by tourist attractions, namely the main theory to see the suitability of indicators, and the legal basis for halal tourism according to the DSN MUI fatwa and the Global Muslim Travel index with what is happening in the field with SWOT analysis. This research is descriptive qualitative in nature and the method used is SWOT analysis and the subjects of this research are the management, 2 employees and 8 visitors to the Aek Milas Paringgonan tour, Ulu Barumun District. Data collection techniques used are observation, documentation and interviews, the validity of the data used is member check. The results of the study show that Aek Milas Paringgonan tourism has the potential to become halal tourism because the food provided is halal and places of worship are available but one must be aware of the weaknesses, threats, strengths and opportunities they have to evaluate and come up with new ideas by learning from prestigious tourism as a reference for improving quality. classier attractions, implementing halal tourism, utilizing the strength of human resources and natural resources such as healthy hot water, beautiful views and others that are packaged as attractively as possible by utilizing views with attractive photo spots and providing reliable photographers. And present the food that is most in demand with new innovations so that it becomes the specialty of Aek Milas tourism and promotes it as attractively and creatively as possible so that a classy halal tourist destination is realized.