DAMPAK GADGET SEBAGAI SARAN PROMOSI JUAL BELI ONLINE PERSPEKTIF EKONOMI ISLAM PADA MASYARAKAT DESA PANGURABAAN

Anggi Raju Valentine (UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Indonesia)

Abstract


The Indonesian nation is one of the nations involved in the advancement of information media and technology. The increasing use of gadgets or tools that can be easily connected to the internet is not only a medium of entertainment but makes it easier for people to carry out buying and selling activities. Likewise with the people of Pangurabaan Village who are predominantly Muslim, saying that they are now facilitated by the existence of gadgets at this time. They say they often carry out selling and buying goods online using gadgets. Thus this affects the sophistication of the times and their knowledge also in using technology. The purposes of this study were (1) to find out the impact of gadgets as a means of online buying and selling promotion, (2) to find out how the Islamic economic perspective has on the impact of gadgets as a means of online buying and selling promotion in Pangurabaan Village. The discussion of this research is related to the impact of gadgets as a means of promoting online buying and selling on the people of Pangurabaan Village. In this connection, the approach taken is theories related to the impact of gadgets as a means of promoting online buying and selling, namely discussing meaning, understanding, advantages and obstacles. This research is a descriptive qualitative research. The subject of this study was the Muslim community of Pangurabaan Village which consisted of 30 informants using data processing techniques using NVivo. The data sources used are primary data and secondary data. Data collection methods used are observation, interviews, and documentation. The results of this research show that the impact of gadgets on promotional means in online buying and selling is very helpful and makes every process easier for each party, both the seller and the buyer. In Islamic perspective, there is an impact of gadgets as a means of promotion in online buying and selling, namely the fulfillment of the pillars of buying and selling.

Keywords: Impact of Gadgets, Promotion, Online Buying and Selling, Islamic Economics

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