Determinants of Community Interest in Batang Toru District Using Cicil Gold Products at PT. Bank Sharia Mandiri Kcp Batang Toru

ika purnama (IAIN Padangsidimpuan, Indonesia)
nofinawati nofinawati (IAIN Padangsidimpuan, Indonesia)
sarmiana batubara (IAIN Padangsidimpuan, Indonesia)
ferri alfadri (IAIN Padangsidimpuan, Indonesia)

Abstract


The lack of interest of the people of Batang Toru District in using gold installment products. The increase in gold prices makes some people tend to want to own gold. This causes people's interest to own gold to also increase. Gold installment products attract people's attention to own gold. However, what happened to the people of Batang Toru Subdistrict they felt burdened with the down payment given by the bank to the community, which was 20%, so that the community preferred to pay in installments for gold in a conventional way compared to sharia. The purpose of this study is to determine whether promotion, price, and service quality affect the interest of the people of Batang Toru District using gold installment products at PT. Bank Syariah Mandiri KCP Batang Toru. The theory used in this research is public interest, promotion theory, price, service quality. This study is a quantitative study using multiple regression analysis, data collection techniques using a questionnaire with a sample of 100 people in Batang Toru District. The sampling technique is incidental sampling. Data processing was carried out with SPSS version 23. The results of the analysis carried out by researchers, the results of the partial study (t test) showed that promotion had an effect on the interest of the people of Batang Toru District using gold installment products at PT. Bank Syariah Mandiri KCP Batang Toru. Price has an effect on the interest of the people of Batang Toru District using gold installment products at PT. Bank Syariah Mandiri KCP Batang Toru. And the quality of service has an effect on the interest of the people of Batang Toru District using gold installment products at PT. Bank Syariah Mandiri KCP Batang Toru. Judging by the promotion F test, price and quality of service have a simultaneous effect on the interest of the people of Batang Toru District using gold installment products at PT. Bank Syariah Mandiri KCP Batang Toru.


References


Abdul Nasser Hasibuan, Jurnal Imara, “Strategi pemasaran produk funding di PT. Bank pembiayaan rakyat syariah padangsidimpuan”, 2018.

Ali Hardana, Jurnal Al Masharif, “Model Pengembangan Kewirausahaan Di Perguruan Tinggi”, 2018.

Abdul Azis. (2019, Oktober). Wawancara.

Achmad Rizal. (2020). Manajemen Pemasaran Di Era Masyarakat Industry 4.0. CV Budi Utama.

Ajat Rukajat. (2018). Pendekatan Penelitian Kuantitatif. CV Budi Utama.

Budi Gautama Siregar. (2018). Pengaruh Kualitas Produk, Harga, Promosi Dan Atribut Produk Terhadap Keputusan Pembelian Pasta Gigi Pepsodent Pada Mahasiswa Jurusan Ekonomi Syariah Fakultas Ekonomi Dab Bisnis Islam Iain Paadangsidimpuan. Vol. 6, No. 1. http://jurnal.iain-pdangsidimpuan.ac.id/index.php/Al-masharif/article/view/1438

Cut Mutiawati. (2019). Kinerja Pelayanan Angkutan Umum Jalan Raya. CV Budi Utama.

Danang Sunyoto. (2014). Dasar-Dasar Manajemen Pemasaran (Konsep, Strategi, Kasus). caps.

Darmadi. (2017). Pengembangan Model Metode Pembelajaran dalam Dinamika Belajar Siswa. CV Budi Utama.

Departemen Agama RI. (2015). AL-Qur’an dan Terjemah. Cipta Bagus Segera.

Fahmi Gunawan. (2018). Senarai Penelitian Pendidikan, Hukum dan Ekonomi Di Sulawesi Tenggara. CV Budi Utama.

Ibn Hajar Al-Asqalani. (1998). Bulughul Maram. PT Mizan Pustaka.

Jakpar hakim. (2020, Oktober). Wawancara.

Juharni. (2017). Manajemen Mutu Terpadu,. CV Sah Media.

M. Nur Rianto Al Arif. (2010). Dasar-Dasar Pemasaran Bank Syariah. alfabeta.

Maria Fitriah. (2018). Komunikasi Pemasaran Melalui Desain Visual. Deepublish Publisher.

Nana Herdiana Abdurrahman. (2013). Manajemen Bisnis Syariah & Kewirausahan. CV Pustaka Setia.

Nurul Huda. (2017). Pemasaran Syariah Teori & Aplikasi. Kencana.

Oni Sahroni. (2020). Fikih Muamalah Kontemporer Jilid 3 Membahas Sosial dan Ekonomi Kekinian. Republika Penerbit.

Rodame Monitorir napitupulu. dkk. (2018). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Rawat Inap di RSUD Gunung Tua Kecamatan Portibi Kabupaten Padang Lawas Utara. At-tijaroh, Vol 4 No 2. https://scholar.google.co.id/citations?view

Ruri Putri Utami. Dkk. (2017). Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Sayuran Organik Di Pasar Sambas Medan. Vol. 6, No. 2. https://jurnal.unimed.ac.id/2012/index.php/niagawan/article/view/8334

Suryani, Hendryadi. (2015). Metode Riset Kuantitatif Teori Dan Aplikasi Pada Penelitian Bidang Manajemen Dan Ekonomi Islam. kencana.




DOI: https://doi.org/10.24952/jsb.v2i2.4946

Refbacks

  • There are currently no refbacks.


INDEKS JURNAL


TIM REDAKSI

Editor In Chief

 Managing Editor

 Editorial Board

Reviewer

It Support Team

  • Nofinawati, MA, Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan, Sumatera Utara, Indonesia

 

 

Creative Commons License 

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

ISSN Print:  2809-8781

ISSN Online:  2827-9344

FAKULTAS EKONOMI DAN BISNIS ISLAM

UNIVERSITAS ISLAM NEGERI SYEKH ALI HASAN AHMAD ADDARY PADANGSIDIMPUAN
Jalan T. Rizal Nurdin Km. 4,5 Sihitang Padangsidimpuan, Sumatera Utara,  Indonesia

Email: journalofsharia@uinsyahada.ac.id