CULTURAL COMMUNICATION PERSPECTIVE ON EDUCATIONAL TRANSFORMATION: A CRITICAL STUDY BASED ON REPRESENTATION THEORY STUART HALL

Jufriyanto Jufriyanto* -  Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember, Indonesia
Minan Jauhari -  Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember, Indonesia
Kun Wazis -  Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember, Indonesia

Education in the era of globalization requires a renewed understanding of how culture and identity are represented within learning spaces. This study examines cultural communication in education through Stuart Hall’s theoretical framework, particularly his theory of representation and the encoding/decoding model. The research employs a qualitative approach using library research, focusing on Hall’s works and contemporary literature on multicultural education. The findings indicate that education functions as a symbolic space where ideologies and identities are constructed. Indonesia’s education system remains biased toward dominant cultural values while marginalizing minority narratives. An inclusive and adaptive communication model is necessary to foster culturally equitable educational practices.

Keywords : Cultural Communication; Multicultural Education; Stuart Hall Representation; Educational Transformation.

  1. Anggraeni, FD, & Hidayat, R. (2020). Strengthening Identity as a Survival Strategy for Indigenous Sundanese PeopleWiwitan. Indonesian Journal of Sociology, Education, and Development, 2(2), 75–84.https://doi.org/10.52483/ijsed.v2i2.27
  2. Ashari, S., & Shahhoseini, A. (2023). Culture-Based Design with Stuart Hall Representation Theory: A Case Study of Craft Packaging Identification. Rahpooye Honar-Ha-Ye Tajassomi, 6(3), 81–89.https://doi.org/10.22034/ra.2023.562984.1257
  3. Blanchett, D., Haryanto, JO, & Syahrivar, J. (2023). Oppositional Decoding Influences under Stuart Hall: A Case Study of the Advertisement “The NFL is for everyone.” Expose: Journal of Communication Science, 6(1).http://repository.president.ac.id/handle/123456789/11713
  4. Campbell, C. (2016). Representation: Stuart Hall and the “politics of signification.” In The Routledge Companion to Media and Race. Taylor & Francis.https://library.oapen.org/handle/20.500.12657/41394
  5. Dhona, HR (2018). Geographical Communication. Journal of Communication, 13(1), Article 1.https://doi.org/10.20885/komunikasi.vol13.iss1.art1
  6. Dicks, B. (2000). Encoding and Decoding the People: Circuits of Communication at a Local Heritage Museum. European Journal of Communication, 15(1), 61–78.https://doi.org/10.1177/0267323100015001003
  7. Fornäs, J. (2024). Stuart Hall (1973) 'Encoding and Decoding.' In Classics in Media Theory. Routledge.
  8. Freire, P. (2000). Pedagogy of the oppressed (30th anniversary ed). Continuum.
  9. Fuchs, C. (2023). A Marxist-Humanist perspective on Stuart Hall's communication theory. Theory and Society, 52(6), 995–1029.https://doi.org/10.1007/s11186-023-09524-5
  10. Hall, S. (1980). Encoding/decoding in culture, media, language. Routledge.
  11. Hall, S. (1996). Stuart Hall: Critical dialogues in cultural studies. Routledge.https://ir.lib.nycu.edu.tw/handle/11536/107048
  12. Hall, S. (Ed.). (1997). Culture, Media and Identities. SAGE Publications.
  13. Hall, S., Evans, J., & Nixon, S. (2024). Representation: Cultural Representations and Signifying Practices. Sage Publications, 1–100.
  14. Howarth, C. (2011). Representations, identity and resistance in communication (D. Hook, B. Franks, & M. W. Bauer, Ed.; pp. 153–168). Palgrave Macmillan.http://macmillan.com/
  15. Jacks, N., & Wottrich, L. H. (2016). The legacy of Stuart Hall for reception studies in Brazil. Matrizes, 10(3).https://www.revistas.usp.br/matrizes/article/download/124661/121869/236737
  16. Kristiyono, J. (2022). Media Convergence: Transformation of Communication Media in the Digital Era in a Networked Society. Prenada Media.
  17. Ladson-Billings, G. (1995). Toward a Theory of Culturally Relevant Pedagogy. American Educational Research Journal, 32(3), 465–491.https://doi.org/10.3102/00028312032003465
  18. Lin, W. (2022). A study of cross-cultural communication strategies of American TV series in China from the perspective of encoding and decoding—Illustrated by the example of Modern Family. SHS Web of Conferences, 148, 01007.https://www.shs-conferences.org/articles/shsconf/abs/2022/18/shsconf_icprss2022_01007/shsconf_icprss2022_01007.html
  19. Mato, D. (2016). Stuart Hall from/in Latin America. International Journal of Cultural Studies, 19(1), 43–57.https://doi.org/10.1177/1367877915599610
  20. Ni, Y. (2024). Navigating Intercultural Communication in the Media Landscape: Challenging Stereotypes and Cultivating Critical Perspectives—Hall Model as the Framework. Digital Society, 3(2), 36.https://doi.org/10.1007/s44206-024-00126-x
  21. Platonov, A. (2024). Deconstructing Western Culture: Stuart Hall's Approach to Critical Theory. Patria, 1(2), Article 2.
  22. Said, E. W. (2012). Culture and Imperialism. Knopf Doubleday Publishing Group.
  23. Sholichah, IM, Putri, DM, & Setiaji, AF (2023). Representation of Banyuwangi Culture in Banyuwangi Ethno Carnival: Stuart Hall's Representation Theory Approach. Education: Journal of Social, Humanities and Education, 3(2), 32–42.https://doi.org/10.51903/education.v3i2.332
  24. Sulistyowati, A., Widaningsih, TT, & Napitupulu, F. (2024). The Meaning of Teacher Messages with Parents in WhatsApp Groups During the Covid-19 Pandemic. SAP (Educational Articles Compilation), 8(3), Article 3.https://doi.org/10.30998/sap.v8i3.21420
  25. Thomas Kuhn. (2022). Caring for Cultural Studies. V&R Unipress.
  26. Wildt, L. de, Grusauskaite, K., & Aupers, S. (2024). Encoding/Decoding Entertainment Media. In N.D. Bowman (Ed.), Entertainment Media and Communication (pp. 85–100). De Gruyter Mouton.https://www.degruyterbrill.com/document/doi/10.1515/9783110792881-007/html
  27. Yousman, B. (2013). Revisiting Hall's Encoding/Decoding Model: Ex-Prisoners Respond to Television Representations of Incarceration. Review of Education, Pedagogy, and Cultural Studies, 35(3), 197–216.https://doi.org/10.1080/10714413.2013.803340
  28. Yuting Xie, MAIBY, Syed Agil Bin ShekhAlsagoff, Lay Hoon Ang. (2022). An Overview Of Stuart Hall's Encoding And Decoding Theory With Film Communication. Multicultural Education, 8(1), 190.https://doi.org/10.5281/zenodo.5894796

Open Access Copyright (c) 2025 Jufriyanto Jufriyanto
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Forum Paedagogik

Fakultas Tarbiyah dan Ilmu Keguruan

INSTITUT AGAMA ISLAM NEGERI PADANGSIDIMPUAN

Jalan T. Rizal Nurdin Km 4,5 Sihitang Kampus Utama IAIN Padangsidimpuan 22733 e-mail: paedagogikftikiain@gmail.com

Link Jurnal: http://jurnal.iain-padangsidimpuan.ac.id/index.php/JP  

P-ISSN: 2086-1915 | E-ISSN 2721-8414

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.



View My Stats