Pengaruh Kenyamanan, Kepercayaan, dan Harga Terhadap Minat Mahasisiwi FEBI IAIN Langsa Berbelanja Online Menggunakan Akad Salam

Faisal Umardani Hasibuan (Fakultas Ekonomi dan Bisnis Islam IAIN Langsa, Indonesia)
Zella Safira (Fakultas Ekonomi dan Bisnis Islam IAIN Langsa, Indonesia)

Abstract


The purpose of this study was to determine how the effect of convenience, trust and price on comfort of islamic economics and business faculty students online shopping with as-salam contract.This type of research is kuantitatif recearch. The samples in this study were 85 respondens from students have been shopping online with as-salam contract The sampling tecnique using simple random sampling . methods of data collection by questionnaire. Data analysis using multiple regression analysis.The results showed that in the F test of regression conducted found that all variables that include convenience,trust and price simultaneously positive and significant effect  the comfort online shopping with as-salam contract. While the results of t tests conducted that partially influential variables are the convenience and price positive and significant effect agains comfort online shopping with as-salam contract, while the partial trust variables have positive effect so not significant on comfort online shopping with as-salam contract.


Keywords


Convenience, trust, price, shopping interest

Full Text:

PDF

References


Al-ghazaly, Abdul Rahman, 2006, Al-Fiqh, ‘Ala Al-Madzahib

al-‘Arba’ah, jilid 3, Bayrut: Dar al-kita al-Ilmiyah

Muslih, Abdullah Al dan Ash-Shawi, Shalah Malaya Saut Tajiru Jahluhu, 2004, Fikih Ekonomi Keuangan Islam, jilid 1 Jakarta: Darul Had

Baskoro, Adi, 2012, Buku Pintar Membuat Toko Online, Jakarta :Media Kita

Hasan, Ali, 2013, Marketing dan Kasus-kasus Pilihan, Yogyakarta: CAPS

Swastha, Basu & Irawan, 2008, Manajemen Pemasaran Modern, Yogyakarta: Liberty Offset

Harefa, Bryan Del Gratia, 2018, Skripsi:Pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap keputusan Pembelian Produk Secara Online pada Situs Lazada pada Mahasiswa S1 Manajemen Fakultas Ekonomi dan Bisnis Islam universitas Sumatra Utara,(Medan:USU,2018)

Ghozali, Imam, 2005, Aplikasi Analisis Multivariate dengan Program SPSS, Semarang : Badan Penerbit UNDIP

Kelinger, 1993, Asas-asas Penelitian Behavioral , Yogyakarta, Gadjah Mada University Press,

Kotler dan Amstrong, 2008, Dasar-Dasar Pemasaran, Jakarta: Perhalindo

Kuntoro, Mudrajad, 2009, Metode Riset untuk Bisnis dan Ekonomi, Jakarta: Gelora Aksara Pratama

Sudarmanto, R. Gunawan, 2004, Analisis Regresi Linear Berganda dengan SPSS, Bandung: Graha Ilmu

Sabiq, Sayyid, 1996, Fikih Sunnah, jilid 12, alih bahasa Kamaluddin A. Marzuki,dkk, Bandung: Al-Ma’arifa

Singgih Santoso, 2000, Buku Latihan SPSS Statistik Parametik, Jakarta : Elex Media Komputindo

Sugiyono, 2011, Metode Penelitian Administrasi, jilid 19, Bandung: Alfabeta

Sugiyono, 2008, Metode Penelitian Bisnis, Bandung : Alfabeta

Sutarno, 2003, Perpustakaan dan Masyarakat, Jakarta : Yayasan Obor Indonesia

Jafri, Syafii, 2008, Fiqih Muamalah, Riau: UIN Suska Press

Alfatris ,Tika Dian, dan Mahmud, 2012, Pengaruh Harga, Promosi, Kualitas Produkdan Kepercayaan (Trust) Terhadap Minat Beli K-Pop (Korean Pop) Abum dengan Sistem Pre Order Secara Online (Studi pada Online Shop Kordo Day Shop (CORP) Semarang,Jurnal.

Poerwadarminta, W.J.S, 2005, Kamus Umum Bahasa Indonesia Edisi 3, Jakarta:Balai Pustaka




DOI: https://doi.org/10.24952/tijaroh.v6i1.2395

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Web Analytics Made Easy - Statcounter