Consumer Purchasing Intention In The Marketplace Based On The Use Of Vouchers, Pay Later, Flash Sale,  And Cash On Delivery (Cod)

Lorena Dara Putri Karsono; Bayu Tri Cahya; Nur Choridah

doi:10.24952/tijaroh.v9i1.7805

Consumer Purchasing Intention In The Marketplace Based On The Use Of Vouchers, Pay Later, Flash Sale, And Cash On Delivery (Cod)

Lorena Dara Putri Karsono (Institut Agama Islam Negeri Kudus, Indonesia)
Bayu Tri Cahya (Institut Agama Islam Negeri Kudus, Indonesia)
Nur Choridah (Institut Agama Islam Negeri Kudus, Indonesia)

Abstract

This article explains consumer purchase intention related to vouchers, pay later, flash sales, and cash on delivery (COD). This article uses a type of field research with a quantitative survey approach. The object of this research is youth in Kudus who use the marketplace. The population in this study is not known with certainty, so it uses the Cochran approach to know the sample and get as many as 96 respondents with a purposive sampling technique. Data collection methods used questionnaires, then the data obtained were processed using IBM Statistics. Data analysis techniques used hypothesis testing multiple regression. The results of this study partially show that vouchers, flash sales, and COD positively affect consumer buying interest, and partially paying later does not affect consumer purchase intention.

Keywords

voucher; paylater; flash sale; cash on delivery (COD); buying interest

Full Text:

PDF

References

Aditya, I. W. Y., & Yogantara S, P. (2021). Transaksi Menggunakan Fitur Pay Later Pada Marketplace. Kertha Desa, 10(77).

Aftika, S., Hanif, & Devi, Y. (2022). Pengaruh Penggunaan Sistem Pembayaran Shopeepaylater “Bayar Nanti” Terhadap Perilaku Konsumtif Mahasiswa Uin Raden Intan Lampung Dalam Perspektif Bisnis Syariah. REVENUE: Jurnal Manajemen Bisnis Islam, 3(1), 87–106. https://doi.org/10.24042/revenue.v3i1.11228

Aini, A. Q. (2020). Pengaruh penerapan penggunaan voucher food di kantin sekolah terhadap pembentukan karakter jujur siswa di SMKN 1 Grati Pasuruan. Prodi Pendidikan Agama Islam UIN Sunan Ampel.

Amalia Nasution, U., Harahap, E., Rafika, M., Sisingamangaraja No, J., Batu, B., Rantau Sel, K., Labuhanbatu, K., & Utara, S. (2022). Pengaruh Harga, Ulasan Produk, dan Sistem Pembayaran COD Terhadap Keputusan Pembelian di Shopee (Studi Kasus Mahasiswa FEB-ULB). Journal of Business and Economics Research (JBE), 3(2), 58–63. https://doi.org/10.47065/jbe.v3i2.1672

Anisa Jayanti, N., Saroh, S., & Zunaida, D. (2020). Pengaruh Potongan Harga, Voucher Kupon Dan Garansi Produk Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Toko Quds Textille Kota Malang). Jiagabi, 9(2), 322–329.

Belisa, N. (2018). Pengaruh Sales Promotion Voucher Diskon melalui Media Sosial Instagram Brosisdel terhadap Keputusan Pembelian Konsumen di Merchant Lokal Pekanbaru. JOM Fisip, 5(1), 1–12.

Dewi, S. W. K., Utami, B. O., & Musafa. (2019). Mengukur Tingkat Kepuasan Pengguna E-Commerce Shopee Pada Fitur Cod (Cash on Delivery). Jurnal Sain Manajemen, 3(2), 55.

Evelina, L. W., & Pebrianti, D. E. (2021). Perilaku Konsumtif Bandwagon Effect Followers Instagram Shopee pada Event Flash Sale. Warta ISKI, 4(02), 99–110.

Fahmi, I. (2016). Kewirausahaan Teori.

Ghozali, I. (2020). 25 Grand Theory: Teori Besar Ilmu Manajemen, Akuntansi dan Bisnis.

Hanan, T. (2021). Pengaruh Sikap Konsumen terhadap Keputusan Pembelian pada Online Shop Shopee. Jurnal Prodi Ilmu Komunikasi.

Herlina, Loisa, J., & Matius, T. (2021). Pengaruh Model Promosi Flash Sale Terhadap Minat Pembeli Dan Keputusan Pembeli Di Marketplace Online. Manajemen Ekomoni & Akuntansi, 5(2), 1–16.

Laura, N., & Khotimah, K. (2022). Pengaruh Harga dan Layanan. Seiko, 5(c), 140–149.

Masrukhin. (2009). Metodologi Penelitian Kuantitatif.

Morissan. (2015). Metode Penelitian Survei. Prenamedia Group.

Nasehudin, Syatori, T., & Gozhali, N. (2012). Metode Penelitian Kuantitatif. CV Pustaka Setia.

Nasution, S. (2006). Metode Research (Penelitian Ilmiah). PT Bumi Aksara.

Pohan, A. (2013). Sistem Pembayaran Strategi dan Implementasi di Indonesia. Rajawali Pers.

Pratama, R. A. (2022). Pengaruh Media Sosial , Modernitas , Dan Kualitas Layanan Online Terhadap Minat Beli ( Survei Terhadap Pengguna Marketplace Shopee Pada Mahasiswa Jurusan Manajemen Angkatan 2018-2021 Universitas Perjuangan Tasikmalaya ). J-CEKI : Jurnal Cendekia Ilmiah, 1(4), 337–344.

Rizky, L. A. G. A. (2021). Pelatihan Marketplace Online Untuk Memperluas Pemasaran Produk Wirausaha Bagi Masyarakat Parung Serab Ciledug. Jurnal Ikraith-Abdimas, 4(3), 198–203.

Sarihim, & Tambunan, L. A. (2022). Pengaruh Paylater Terhadap Keputusan Pembelian Kembali Produk Di E-Commerce Shopee. Jurnal Ilmiah Manajemen, Ekonomi Dan Bisnis, 1(2), 17–20. https://doi.org/10.51903/jimeb.v1i2.343

Sudrajat, R. H., Putri, B. P., & Putri, C. N. (2017). Pengaruh Potongan Harga Terhadap Minat Beli ( Studi Pada Potongan Harga di Iklan Televisi Bukalapak . com Versi Hari Belanja Online Nasional 2015 terhadap Minat Beli Remaja di Kota Bandung). E-Proceeding of Management, 4(1), 972–984.

Widianto, T., & Octaviani, A. (2020). Analisa Sikap Belanja Online Dan Harga Terhadap Keputusan Belanja Konsumen Pada Event Flash Sale Shopee. Excellent, 7(1), 37–46. https://doi.org/10.36587/exc.v7i1.624

DOI: https://doi.org/10.24952/tijaroh.v9i1.7805