Author
Puji Erlia(1
),
(1) ,
Corresponding Author
| Article Analytic |
Available online: 2022-12-26 | Published : 2022-12-26
Article can trace at:
Article Metrics
Abstract Views: 149 times
Remote Downloaded: 47 times
Abstract
Business is a busy activity that is being carried out by a number of individuals, private companies, and state-owned companies. The business world is indeed very challenging for any kind of business lover, with the increasing prevalence of business people, managers must look for information or find good, unique and non-existent ideas in the business world, more precisely, before running a business, managers must have a good business concept. mature enough and good enough to be able to compete with other business people. On the other hand, the plan used can achieve the results desired by every business person, namely profit or profit.
The success of a company in achieving continuous market performance is determined by the extent to which the company is able to create a sustainable competitive advantage. To customers that can be done through quality products or services that match the needs and desires of customers. Every company has a product that is produced to be traded. One of the companies that carry out trading activities, namely CV. Indah Sakti Kotapinang which is a company that sells motorbikes with the Honda brand. This company is located in the city center which stands in a strategic location making it easier for people to visit it.
Consumer satisfaction is defined as a post-consumption evaluation that an alternative chosen at least meets or exceeds expectations. In short, the alternative at least works as well as you expect. Consumer satisfaction is a condition that is achieved when the product meets the needs or expectations of consumers and is free from deficiencies.
References
Abdurrahman Nana Hardiana. 2013 Manajemen Bisnis Syariah & Kewirausahaan Bandung: CV Pustaka Setia.
Al Arif Nur Rianto, 2012 “Dasar-Dasar Pemasaran Bank Syariah” Bandung: Alfabet.
Al Idrus Salim, 2018 “Kinerja Manajer Dan Bisnis Koperasi” Malang: UIN Malang Pres.
Aman Ameenullah. 2019. “Islamic marketing ethics for Islamic financial institutions”. International Journal of Ethics and Systems, 36(1), 1-11. doi: 10.1108/IJOES-12-2018-0182
Amstrong dan Kotler. 2001, Prinsip-Prinsip Pemasaran Jilid , Edisi 8, Jakarta: Erlangga.
Anaroga Panji, 2009 “Manajemen Bisnis”, Jakarta: PT. Rineka Cipta
Arikunto, Suharsimi. 2006, Prosedur Penelitian Suatu Pendekatan Praktik Jakarta: PT. Rineka Cipta.
Aris Triyono & Warnadi & Aris Triyono, 2019, Manajemen Pemasaran, Yogyakarta: Deepublish, 2019.
Azim Islahi Abdul. 1998, Ecconomic Concept Of Ibn Taimiyah, London: The Islamic Foundation.
Bugin Burhan . 2011, Metode Penelitian Kualitatif, Jakarta: PT. Raja Grafindo Persada.
Candrianto, 2021, Kepuasan Pelanggan Suatu Pengantar, (Malang: Literasi Nusantara.
Chandra Gregorius dan Tjiptono davis. 2011, Service, Quality dan Satisfacion, Edisi 3, Yogyakarta: Andi.
Departemen Agama RI. 2016, Al-Quran dan Terjemahannya, Bandung: PT Cardoba International Indonesia.
Desi Mega Sari, Sri Susilowati, “Pengaruh Harga, Kualitas Produk dan Promosi Pada Kepuasan Pelanggan Seluler”(Jurnal: Fakultas Ekonomi Universitas Dr Soetomo, Vol 27, September 2019).
Devi, Lenggang Kurnia Intan, “Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Pada Market Place Shopee (Studi Kasus Pada Mahasiswa di Surabaya)” Surabaya, Skripsi: 2019.
Emzir. 2014, Metodologi Penelitian Kualitatif Analisis Data Jakarta: PT. Raja Grafindo Persada.
Hamni Fadlilah Nasution, “Pengaruh Kemudahan Dan Harga Terhadap Keputusan Pembelian Produk Pakaian Secara Online”. Jurnal Ilmu Manajemen Dan Bisnis Islam, Vol. 4, No. 1, Januari-Juni 2018.
Hardjanto Amirullah Imam, 2005 “Pengantar Bisnis”, Yogyakarta: Graha Ilmu.
Indrasari Meithiana, 2019, “Pemasaran dan Kepuasan Pelanggan”, Surabaya: Unitomo Press.
Irawan dan Bayu Swasta. 2001, Manajemen pemasaran Modern, Yogyakarta: Liberty.
Kasim, Azhari. 2006, Syariah Marketing, Bandung: Mizan.
Kasmir, 2012, “ Studi Kelayakan Bisnis”, Jakarta: Kencana.
Keller, Kotler. 2008, Manajemen Pemasaran Jilid 2, Edisi 13, Jakarta: Erlangga.
Khaerul Umam & Herry Sutanto, 2013 “Manajemen Pemasaran Bank Syariah”, Bandung: CV Pustaka Setia.
Kotler. 2001, Manajemen Pemasaran, Jakarta: Prahalindo.
Kotler Philip, 2007 “Manajemen Pemasaran” Indonesia: PT Indeks.
Kuncoro, Mudrajat. 2010, Metode Riset Untuk Bisnis dan Ekonomi, Jakarta: Erlangga.
Mahendra, Sony. 2014, Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen Honda Beat, Skripsi, Universitas Negeri Surabaya.
M. Anang Firmansyah & Didin Fatihudin, 2019 “Pemasaran Jasa, Yogyakarta: Deepublish.
Morissan, 2014 “Metode Penelitian Survei” Jakarta: Kencana
Muhammad Isa, “ Perencanaan Promosi Dipadukan Dengan Pengukuran Kepuasan Siswa Pada Madrasah Tsanawiyah Islamiyah Barbaran Kabupaten Mandailing Natal”, Jurnal Ilmu Manajemen Dan Bisnis Islam, Vol. 4, No. 2 Juli-Desember 2018, hlm. 133.
Nopiani, Meri, “Pengaruh Promosi, Kualitas Produk dan Brand Image Motor Matic Yamaha NMAX Terhadap Keputusan Pembelian (Studi kasus Mahasiswa/Mahasiswi UIN Raden Fatah Palembang”, Palembang: Skripsi: 2018.
Nurhafifah Matondang & Miguna Astuti, 2020 “Manajemen Pemasaran”, Yogyakarta: Deepublish.
Perwangsa Nuralam Inggang, 2017, Etika Pemasaran dan Kepuasan Konsumen Dalam Pemasaran Bank Syariah, Malang: UB Press.
Philiph dan kotler, 2007, Manajemen Pemasaran, Jakarta: PT Prebalindo, Jilid 1, Ed 1.
Priyatno Duwi, 2014, “ SPSS 22 Pengolahan Data Terpraktis” Yogyakarta: PT Andi Offset.
Rahman, Taufiq, 2010, Manajemen Pemasaran, Setiawan, Dwika. 2020, Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Kepuasan Pelanggan Motor Matic Yamaha Di Kecamatan Kemuningan Palembang, Skripsi Universitas Muhammadiyah Palembang.
Rianto N. Nur Al Arif, Dasar-Dasar Pemasaran Bank Syariah,
Rukajat Ajat,2018 “Pendekatan Penelitian Kuantitatif” Yogyakarta: Deepublish.
Saling, Moses Yomungga dan Dkk, 2015, Pengantar Bisnis, Medan: Perdana Publishing.
Sudarma Hartoto, 2017, “Menjadi Kaya dengan UKM Otomotif Roda Dua”, Tangerang: PT Kawan Pustaka.
Sumarwan Ujang, dkk, 2013 “Riset Pemasaran dan Konsumen: Anova, Ancova, Regresi dan Structural Equation Modeling, Serta Kajian: Posisi Produk, Ekuitas Merek, Konsep Diri, Loyalitas Took, Sikap dan Preferensi, Strategi Harga, dan Keluhan Pelanggan”, Bogor: PT Penerbit IPB Press.
Supriadi, 2018. “Konsep Harga Dalam Ekonomi Islam”, Bogor: Guepedia.
Tantri Francis dan Abdullah Thamrin, 2012, “Manajemen Pemasaran”, Jakarta: PT Raja Grafindo Persada.
Walukow Agnes Ligia Pratisitia, Dkk, “Pengaruh Kualitas Produk, Harga, Promosi dan Lokasi Terhadap Keputusan Pembelian Konsumen di Bentenan Center Sonder Minahasa” Jurnal EMBA Vol. 2 No. 3 September 2014.
Yudiatmaja Fridayana, 2013 “Analisis Regresi Dengan Menggunakan Aplikasi Komputer Statistik SPSS” Jakarta: PT Gramedia Pustaka Utama.
Refbacks
- There are currently no refbacks.
