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Puji Erlia(1
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Available online: 2022-12-26 | Published : 2022-12-26
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Abstract
Business is a busy activity that is being carried out by a number of individuals, private companies, and state-owned companies. The business world is indeed very challenging for any kind of business lover, with the increasing prevalence of business people, managers must look for information or find good, unique and non-existent ideas in the business world, more precisely, before running a business, managers must have a good business concept. mature enough and good enough to be able to compete with other business people. On the other hand, the plan used can achieve the results desired by every business person, namely profit or profit.
The success of a company in achieving continuous market performance is determined by the extent to which the company is able to create a sustainable competitive advantage. To customers that can be done through quality products or services that match the needs and desires of customers. Every company has a product that is produced to be traded. One of the companies that carry out trading activities, namely CV. Indah Sakti Kotapinang which is a company that sells motorbikes with the Honda brand. This company is located in the city center which stands in a strategic location making it easier for people to visit it.
Consumer satisfaction is defined as a post-consumption evaluation that an alternative chosen at least meets or exceeds expectations. In short, the alternative at least works as well as you expect. Consumer satisfaction is a condition that is achieved when the product meets the needs or expectations of consumers and is free from deficiencies.
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